passion inspires

#007 | Pitching to Donors

What do you do if you find yourself in "survival mode" as a nonprofit organization? How do you pitch to donors when you are just trying to keep the lights on? This is an incredible challenge that nonprofits face. This question came about when discussing the second step of creating a marketing plan.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#006 | Marketing Plan Step 3

The final step in creating a marketing plan for your nonprofit organization. Make sure to check out the other steps.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#005 | Marketing Plan Step 2a

The Marketing Plan Second Step's discussion got interrupted, so this is the continuation on the topic of prioritizing the needs of your organization.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#004 | Marketing Plan Step 2

You only have so much energy, time, and budget. So how do you prioritize your marketing initiatives for this year? When your resources are limited, it’s critical to create a tiered list based on what will give you the greatest ROI. In this episode, we discuss the second step in creating a marketing plan.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find out more at scottallencreative.com.

#003 | Marketing Plan Step 1

A marketing plan outlines an organization's overall marketing strategy and specific initiatives for a designated period, usually one year. In this episode, we discuss the necessary first step in creating a marketing plan.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find out more at scottallencreative.com.

#002 | Passion in Marketing

Passion. For nonprofit development and marketing professionals the center of our conversation is often “how can we get and retain more donors?” It’s our job to find answers to those questions. If we seek to be genuine in this quest we discover that passion is a powerful driving force. Passion attracts. Passion inspires. Shared passion unites us. And passion moves us to invest our lives and resources in causes we believe in. In this episode, we discuss how passion plays a role in nonprofit marketing. These are a series of short clips with one marketing insight in each, geared toward development and marketing teams at nonprofits.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#001 | Who Are We

Being in marketing or development for a nonprofit can be incredibly challenging at times. Pressures can come to you from many directions. These are short clips to share golden nuggets of insights that have been discovered over 40 years of working with nonprofits.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find out more at scottallencreative.com.