passion inspires

#015 | Discover the Passion

When research moves our heart, our goal should be to bring that enlightenment to other people’s hearts in a beautiful way through our marketing efforts. It invites them into that journey of discovery.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#014 | Expert Research

In the realm of market research, looking to experts can provide invaluable guidance. By understanding what industry leaders are saying, we can align our strategies with broader research and societal attitudes. The greater conversations about our nonprofit's mission may be beneficial in determining a marketing objective. In this episode, we do a case study of how studying psychology experts helped craft a lead brand statement for a local nonprofit, Literacy Center of West Michigan. The research provided key insights that ultimately led to a powerful brand statement. A more informed decision can create more meaningful change.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#013 | Two Approaches for External Research

You can learn a lot by looking at your competition and looking at those who are simply knocking it out of the park (experts) regardless of endeavor or application. How should these two approaches be combined to get the results you are looking for in marketing? In this episode, we discuss why the two different approaches in external research is important before starting the creative process.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#012 | Best Approach to Market Research

One-on-one interviews are the most effective way to gather the quantitative research you are looking for. This is where you can discover your belief, your hero, or how you can best make an impact in the world. The interviews help provide the understanding of why you’re doing what you’re doing.  It gets to the heart of the organization more clearly. In this episode, we discuss these methods of market research and how interviews should be handled.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#011 | Get Your Messaging Right

One of the first things we do in marketing is look at all the outward demographics - age, race, gender, income, geography, etc. We can identify what makes us different from each other and we try to understand how those differences can help us market to other people better. But, what if we asked the question, “How are we alike?” when we begin the marketing process? How would that shift your messaging or appeal? In this episode, we discuss three insights that help can figure out the right message for your nonprofit.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#010 | Do This First Before Designing

Before writing a headline or designing anything, we must do the research first. David Ogilvy, a British advertising executive known for his emphasis on creative copy and considered the "Father of Advertising," wrote about the importance of research before any creative is done. In this episode, we discuss the "four knows" of research - the four things you should find out about through the act of research.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#009 | Nonprofits' Greatest Need

What is the greatest need at your nonprofit? Donor acquisition? Unified message across all departments? New name and brand for the organization? Connecting with a younger generation through social media? Trying to keep the lights on? Saying no to so many things? Focus.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#008 | Who is Scott Allen?

You may not be aware of the history of our marketing agency, let alone, where the name Scott Allen even came from in Scott Allen Creative. When people first come across the name, people’s initial reaction is typically, “Who is this Scott Allen!?” or “How did you come up with the name?” Well, if you have ever found yourself wondering how this name came about, we want to provide you with those answers. There is a rich history involved and we decided to tell the story in this episode.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.