We believe in human connection. Our goal is to give back to the community by offering a place to share powerful stories and inspiration from the nonprofits we are so honored to work with. Join the conversation as we talk all things marketing, design, nonprofit innovation, and strategic development. We hope to inspire you to help propel your mission forward. Your passion is our inspiration.
Episodes
Thursday Jan 16, 2025
Thursday Jan 16, 2025
One of the first things we do in marketing is look at all the outward demographics - age, race, gender, income, geography, etc. We can identify what makes us different from each other and we try to understand how those differences can help us market to other people better. But, what if we asked the question, “How are we alike?” when we begin the marketing process? How would that shift your messaging or appeal? In this episode, we discuss three insights that help can figure out the right message for your nonprofit.
Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.
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