passion inspires

#020 | Five Principles of Great Design

Why do great designs stand out? While it may be challenging to pinpoint the exact reason, most people can recognize them instantly. In this episode, we explore the fundamental principles that guide designers in their creative process. Our goal is to provide you with a deeper understanding and practical insights into crafting exceptional designs.
Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#019 | Book Review: Stein on Writing by Sol Stein

Writing is the bridge to people’s hearts. In the latest episode, we discuss "Stein on Writing" by Sol Stein. The book is a masterclass on effective communication and storytelling, offering insights that nonprofits can leverage to improve their messaging. Sol Stein wrote, “Readers don’t want to be told what to think or feel—they want to experience it for themselves.” We vaguely tell our audience to buy (and read) the book.
Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#018 | Two Approaches to Naming an Organization

When it comes to naming or renaming your organization, it’s easy to feel the weight of the decision. A name is often the first impression, a lasting one that will shape how people view your brand. Whether you’re starting fresh or considering a rebrand, two primary approaches can help guide the process.
Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#017 | Rebrand: Imprints of Honor

Hear the story behind the rebrand that Scott Allen Creative did for a nonprofit organization in Arizona that went from Veterans Heritage Project to Imprints of Honor and the lessons we learned from the process. Learn more about Imprints of Honor at https://www.imprintsofhonor.org/
Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#016 | Three Reasons You Should Rebrand

You may be thinking of rebranding your organization. Rebranding may come in the form of a new name or an entire new visual identity. How do you know if it’s a good time to rebrand? In this episode, we’ll share two reasons why you shouldn’t rebrand and three reasons why you should. 
Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#015 | Discover the Passion

When research moves our heart, our goal should be to bring that enlightenment to other people’s hearts in a beautiful way through our marketing efforts. It invites them into that journey of discovery.
Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#014 | Expert Research

In the realm of market research, looking to experts can provide invaluable guidance. By understanding what industry leaders are saying, we can align our strategies with broader research and societal attitudes. The greater conversations about our nonprofit's mission may be beneficial in determining a marketing objective. In this episode, we do a case study of how studying psychology experts helped craft a lead brand statement for a local nonprofit, Literacy Center of West Michigan. The research provided key insights that ultimately led to a powerful brand statement. A more informed decision can create more meaningful change.
Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#013 | Two Approaches for External Research

You can learn a lot by looking at your competition and looking at those who are simply knocking it out of the park (experts) regardless of endeavor or application. How should these two approaches be combined to get the results you are looking for in marketing? In this episode, we discuss why the two different approaches in external research is important before starting the creative process.
Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#012 | Best Approach to Market Research

One-on-one interviews are the most effective way to gather the quantitative research you are looking for. This is where you can discover your belief, your hero, or how you can best make an impact in the world. The interviews help provide the understanding of why you’re doing what you’re doing.  It gets to the heart of the organization more clearly. In this episode, we discuss these methods of market research and how interviews should be handled.
Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#011 | Get Your Messaging Right

One of the first things we do in marketing is look at all the outward demographics - age, race, gender, income, geography, etc. We can identify what makes us different from each other and we try to understand how those differences can help us market to other people better. But, what if we asked the question, “How are we alike?” when we begin the marketing process? How would that shift your messaging or appeal? In this episode, we discuss three insights that help can figure out the right message for your nonprofit.
Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.