passion inspires

Interview with Jeff Johnson, President of International Needs USA

Ep 2.  In this inspiring episode, we sit down with Jeff Johnson, President of International Needs USA, to explore the humble beginnings of this global nonprofit.

From what started as a single $5 gift, to a recent vision to raise $1 million to reach 1 million, Jeff shares how small gifts can create lasting impact when led by faith.

Learn more about the history of International Needs, how it operates as an Indigenous-led ministry, and why building long-term relationships with donors matters.

“Our job is to plant trees, in whose shade we will never sit. But shade will come."

This episode is a must-listen for anyone passionate about missions, purpose-driven marketing, or simply wondering how their small gift can make a big difference.

Hosted by Jeff Terpstra through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com. 

How It All Started: How Jeff’s Personal Journey Helped Inspire Who We Are Today

Ep. 1  I always wondered why cups of cold water were important to the One who taught us so much about sacrificial love. He said, “If anyone gives even a cup of cold water to one of these little ones he will be rewarded.”

My father exemplified that to me. Every day he would show small acts of thoughtfulness to those around him. I remember him helping my blind mother with the dishes, bringing meals to a family in need, and offering up his two apartments so missionary families had a place to stay and visit. For him, every day was a day to look around and ask, “What can I do today to remind the people around me that they are loved?”

In this episode, I share defining moments that shaped my journey, including:

🎨 A trip to an art store that unlocked my creative calling
🖌️ Drawing an African chief and discovering that bringing joy to others is my purpose in art
📚 A librarian’s encouragement that led me to Kendall College of Art & Design
📖 A gifted book that inspired the marketing agency we are today

These moments may have seemed small at the time, but they left a lasting impact. I hope you enjoy listening to this episode "How It All Started" and that it might inspire you to see the beauty in simple, thoughtful gestures. 

Hosted by Jeff Terpstra through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#020 | Five Principles of Great Design

Why do great designs stand out? While it may be challenging to pinpoint the exact reason, most people can recognize them instantly. In this episode, we explore the fundamental principles that guide designers in their creative process. Our goal is to provide you with a deeper understanding and practical insights into crafting exceptional designs.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#019 | Book Review: Stein on Writing by Sol Stein

Writing is the bridge to people’s hearts. In the latest episode, we discuss "Stein on Writing" by Sol Stein. The book is a masterclass on effective communication and storytelling, offering insights that nonprofits can leverage to improve their messaging. Sol Stein wrote, “Readers don’t want to be told what to think or feel—they want to experience it for themselves.” We vaguely tell our audience to buy (and read) the book.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#018 | Two Approaches to Naming an Organization

When it comes to naming or renaming your organization, it’s easy to feel the weight of the decision. A name is often the first impression, a lasting one that will shape how people view your brand. Whether you’re starting fresh or considering a rebrand, two primary approaches can help guide the process.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#017 | Rebrand: Imprints of Honor

Hear the story behind the rebrand that Scott Allen Creative did for a nonprofit organization in Arizona that went from Veterans Heritage Project to Imprints of Honor and the lessons we learned from the process. Learn more about Imprints of Honor at https://www.imprintsofhonor.org/

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#016 | Three Reasons You Should Rebrand

You may be thinking of rebranding your organization. Rebranding may come in the form of a new name or an entire new visual identity. How do you know if it’s a good time to rebrand? In this episode, we’ll share two reasons why you shouldn’t rebrand and three reasons why you should. 

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.

#015 | Discover the Passion

When research moves our heart, our goal should be to bring that enlightenment to other people’s hearts in a beautiful way through our marketing efforts. It invites them into that journey of discovery.

Hosted by Jeff Terpstra and Jayson Brewer through Scott Allen Creative, a marketing agency in Grand Rapids, MI. Your passion is our inspiration. Watch this episode on YouTube or find our more at scottallencreative.com.